Dealing with trust issues that become exacerbated by the speed of business (revised)

Acute trust issues between people in different geographies in global organizations is not uncommon. This post looks at what can be done to address the issue, especially when the speed of  doing business in the global organization exacerbates the level of mistrust.

Speed exacerbates mistrust between various cultures because it accentuates conflict. When the cycle of business is slower, conflict can be mitigated in the context of sustainable relationships. This is not the case when  organizational life is moving rapidly, powered by technology and by the 24/7 “follow the sun” cycle of organizational life. In such instances, decisions need to be made on the spot and in real time, imposing a style of  “openness” and directness, which are seen as trust breakers in Asia, many parts of Africa, and South America.

To be effective in dealing with trust issues caused by speed,  the western form of conflict management serves as  one option. The western values of directness, openness and expediency certainly have their advantages in getting things to move faster. No doubt-the ability to move quickly is the greatest forte of the western style of doing business.

However the idea that “face saving and opaqueness just slow things down”, which sounds like a compelling argument for the dominance of western values does not justify (in my view) force-feeding western values.

I suggest a different approach when dealing with the mistrust inflicted by “speed”. If we agree that speed forces communication which is too direct for some employees, there are several prophylactic steps which can be taken.

1) Focus on staffing of key positions appropriately. It makes no sense whatsoever to have people with substandard communication skills and poor emotional intelligence in “busy junctions”, regardless of their technical ability.

2) Use expats and people of mixed ethnicity to “cushion” areas of acute conflict, instead of focusing on “Americanizing a Thai”, or creating a Japanese Israeli.

3) Instead of promulgating a simplistic “can do” attitude, acknowledge the problems and difficulties of execution even whilst moving at high speed. A gung ho  “can do” attitude is deeply flawed when applied blindly to deep rooted problems of trust caused by speed.  Demonstrating humility in face of great challenge may be more useful than being naive or arrogant cheer leading.

5) Focus efforts on a deep understanding of cultural gaps, providing a detailed protocol for communication in 3 areas- oral, email and chat. Ensure that team member foster relationships instead of just expediting tasks.

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OD preaches change, but refuses to change

A What is this all about?

For almost a decade, I have been harping on the Western bias of Organization Development, and how to align OD with global organizing.

My argument is that OD’s values and tools have a western bias which render OD inappropriate in global organizing. OD should not be the tool to impose western values, but rather the platform which enables various cultures to work together to get things done without cultural imposition of OD’s western ways. To claim that traditional OD has relevance for global organizing is preposterous.

B Where did I start? Where am I now?

I started this line of thought in the Organization Development Journal (Vol 21) in 2003 in my article “Making OD Global”, which was initially ignored and is now often quoted. For years after that, I engaged with junior and senior alike practitioners in the ODNET discussion group about the western boas of OD.

At present, I am engaging people about coming to terms with their Western bias in both LinkedIn Groups, and via this blog which has about 600 hits a day. I recently published an article called “Aligning Organization Development to Global Organizing”.

I am writing an exercise book for managers and consultants to expand their global awareness.

C) Resistance I encounter

A very small population of OD practitioners understands both my strategic direction and the derivative tactical need to cast aside concepts and tools of traditional OD in global organizations.

By and large, I encounter massive resistance to my ideas, and in this post I point out various ways in which my ideas are resisted.

1) There is nothing new except for Allon’s arrogance.

Folks who make this claim appear to understand that my argument, if correct, is very threatening to the status quo. Thus, I become part of the status quo.

2)  Allon may have a point, I need to acquire some intercultural skills”.

Folks who make this claim conveniently ignore the point that a global  practitioner does not need some cultural understanding, but rather the ability NOT to act with a western bias.

3) “Allon exaggerates a bit”.

Folks who make this claim prefer to believe that “in the end, people are all the same; they want to be “open”, face saving does not apply to the young, and no one really wants to defer to authority”. OD is a process which will “enlighten” the East lies at the heart of this claim.

4) Some folks find my ideas so repulsive that I get hate mail.

5) Some folks agree that what I claim is true, but only in the global organization.

I find the word “only” pretty shocking, because everyone is obsessing about the future of OD, and global organizations is where the world is going.

D) Let’s not go on pretending

I waging this campaign, driven by an overwhelming feeling that OD can have universal application only if its key values/concepts and derivative tools are revised and adapted to global reality. Because OD does not “get” global organizing right.

In the past, I was a main line, traditional  ODer, with a Tavistock background.I was a career officer for many years in the IDF, and that sure pushed me to conform.I graduated from Montreal’s McGill University and the Hebrew University of Jerusalem, neither of which promoted too much intellectual innovation.

I will continue this campaign of mine, despite the very limited impact I am having on the way mainstream OD practitioners think about and “do” OD. I will do so because it needs to be done.

 

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Essence of the difference between OD and Change Management

The goal of this post is to pinpoint the essential  difference between Change Management and OD.

Let us take as an example the implementation of shift from a functional structure (F) to a matrix structure  (M)

Change management puts together a plan to “manage” the change, migrating various components like roles, responsibilities and processes systematically from F to M. The role of the change management is akin to the PMO of the “change” project, which has a beginning and an end. The change plan has milestones and deliverables, which can be measured.

The Change Manager will report periodically to the CEO on progress. The CEO will see in the Change Manager  a key staff function.

The only problem is that change cannot be “managed” in such a manner, albeit the very marketable pitch than change management has developed and sold to managers interested in apparent control.

The major focus of the OD practitioner is to remove resistance to change,  in order to enable a constant and ongoing dynamic reconfiguration of the way work gets done in response to external threats.  For OD, the critical success factor is ability of the organization to serve as a “pliable platform” to effectively adapt.  Thus, F to M  is a window of opportunity to develop organizational flexibility. Obstacles that should be addressed to gain organizational flexibility include power, politics, “what’s in it for me”, lack of involvement, and the whole unseen “underworld” of assumptions that staff have about their behaviour.  Once these issues are dealt with, the “change” will happen. Change management may want to deal with these issues, but do not know how.

The OD consultant will constantly focus management on dealing with the hidden dynamic which hinders flexibility. The Change Manager will appease management by showing everything is under control.

The CEO sees the change manager as a partner and then as a buffoon, blaming the CM for resistance.

The CEO sees  the OD consultant as a pain in the ass at times, and not easy to manage, Yet via trust and dialogue, the CEO and OD consultant serve as midwife to change, as melting resistance enables the organization to unfold, once again.

For the OD practitioner, Change Management models and formats are  great tool kits to have. They are highly marketable and add apparent effectiveness.

After several years on the road, most change managers agree with OD about the underlying dynamic, but they are not in the plumbing business.

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Is OD hard to explain?

In my last post on OD as a commodity, I received a comment stating that OD is  difficult to market, since it is hard to explain what OD actually does. In parallel, Change Management is far more “explainable” and user friendly for the client…..except that Change Management often does not deliver.

This comment deserves some elaboration.So this post will relate to the difficulty of marketing OD, and what I propose as a strategy to promote your practice.

I believe that OD is not a commodity and not marketable as such. Were OD to be a commodity, marketing OD would be easier. There are marketing experts who know how to package commodities and lessen “shelf time”. (Unsold hours are shelf time in the OD world). In many cases, these marketing experts succeed in perfuming the pig, passing off stones as pearls, as is the case with change management programs.

OD is a professional service and can be promoted as such. However, OD  has uncomfortable truths:

  • We cannot predict when an projects ends successfully.
  • We need to confront management all the time.
  • In some cases, we cannot work with the focal point with whom clients want us to work (HR).
  • Our output cannot be measured in KPI’s or by procurement folks.
  • You need a long term investment in OD to see results.

The above makes OD unmarketable in the traditional ways that professional services are promoted. So how do you spread the word and promote your practice?  Here are a few guidelines.

1-Do good work. This is by far the greatest thing you can do to promote your practice. The more “non commodity” OD work is, the more traction is created that will spread the word.

2-In OD, big is bad.Stay small to leverage your advantage and use your knowledge for clients. Experienced consultants need to spend their time with clients;  if the experienced consultants are running big businesses, their time is invested in teaching people who often do not meet client’s expectation.

3-Network with people you have worked with and maintain relationships. Look at your relationships like the only sales tool you have.

4-Price high. High prices sell-as long as you deliver value.

5-Stop trying to explain what OD is. Tell stories of what you have done, and have other clients explain the value you have brought.

To wrap up….this winter albeit a flu shot, I had a very violent case of the flu which knocked  the crap out of me, despite the fact that I am in very good shape. It took me a month to get back to my daily running. My doctor’s advice was not to focus on running, but focus on breathing exercises and stretching….then the ability to run will return-as it did. So…focus on doing great work and meeting people, and let’s put aside explaining our profession as a commodity.

Follow me @AllonShevat

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