When change is failing, don’t fall into a trap

OD consultants and other change professionals are commissioned at times by clients who are stuck and dither when facing a serious problem.

Two examples:

Take the merging 3 small companies into one and management insisting on “creating a new culture, based on the best parts of the 3 companies.” Management dithered on this issue for two years with the hope that things would somehow stabilize as the social fabric fell apart in political warfare.

Or, take the example of a company which needed  to really commit itself to transparency with its own staff to ensure credibility, yet focused on word-smithing, sweet-talking and sloganeering as the company employees become more and more “militant” and unionizes.

In such situations there is natural tendency of the consultant to push hard for decisiveness. And to make matters worse,  when  decisive action does not occur, the client may even blame the consultant for the slow pace of change!

Here is the crunch: If you push the client too hard because YOU want to succeed, then you may find yourself out on your ass. On the other hand if you accept the clients’ pace, you become part of the system.

This problem has no easy fix. For those of us who have learned to drive in heavy snow, it is helpful to remember how to free yourself from a snow bank….backwards and forwards, slowly, until you get the leverage to jolt forward.

And remember, ultimately it is the clients’ mess, not yours. If you feel that you are the one who is failing, your actions as a consultant will probably be less effective.

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