How can OD become relevant as businesses reopen

As the current stage of the corona plague slows down and businesses reopen, OD consultants may identify a demand for their services. However with budgets becoming very tight, only the more skilled consultants will get work. In the present crisis, chicken shit pre packaged OD and training packages will not fare well. But there are opportunities for the better skilled.

I have always suggested that when clients turn to a consultant, their problem definition may be a symptom of the problem itself. “We have a communication problem”, or, “First line managers do not identify with the management”, or, “We lack customer intimacy” are all symptoms, and nothing more. Probably the most critical OD skill is the ability to redefine the problem with the client.

I want to suggest that albeit the initial (possibly inaccurate) problem definitions that will come our way on the part of clients, the real issues that clients will face will be:

  1.  Shifts of power within the organization from functions that generate revenue to those who save resources and  focus on efficiency.
  2.  Internal mergers between units and departments. Examples may include between Legal and HR; between Sales and Service; between Project Management and Engineering; from geography based sales focus to government -focus.
  3. Enhancement of risk management by sharing of risk, alignment of decision making to the appropriate level, and development of contingency plans.
  4. Replacing key players/leaders who are not capable of change.
  5. Implementation of extraordinarily painful cost cutting, without loosing  critical functionality and the trust of those who remain.

If you have a skill set which adds value in these areas, then you may have a fighting chance of survival. And if not, then like the Jervis Bay, your practice may go down.

sinking, still she faces her antagonist.
Then the waters begin to close over her.
The waters close over Fogarty Fegan,
And over the flag
That once was used for burials at sea.
And now night spreads its shroud.

                                           -Gene Fowler

 

 

 

 

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