Both barn dancing and the Beatles are not as popular as well; for heaven’s sake, some people don’t even know who Gerry and the Pacemakers were! And who was Chuck Berry? Or Hank Snow? Them was the good old days, sang Roger Miller.
Organizational development was once widely practiced, embraced by both universities who churned out young consultants like pancakes at a breakfast dirty spoon joint; clientele included government agencies, armies, family businesses and high tech. OD became a fad, like sideburns, short skirts, fedora hats and Blackberry phones. That era is dead, מת, caduc.
Nowadays, there is less OD done than in the past. Part of the decline I have explained in another widely read post; in this post I want to focus more on factors endogenic to OD, ie, factors which are not explained away by external constraints facing the profession, but rather come from within.
- OD is both an art and a science. Clients who want a science-based intervention and practitioner generally need the more artistic type intervention and the opposite. But clients buy what they want, not what they need. And too few OD practitioners can offer both types with the same quality of intervention.
- OD is not suitable for all organizations. OD’s impact cannot be quantitatively measured, its impacts are obtuse, and other forms of change such as re-orgs, firing under-performers and coaching are more user appealing, because they have more “apparent” effectiveness. Ie, they look good, they smell good and they impress owners and board members much more than OD. For Christ’s sake, what is OD?
- There are many OD professionals out there, with far more providers than clients. Very few OD professionals are on top of their game, rather there are many one trick ponies such as trainers, team builders, AI freaks, or high priests of some new religious fad sweeping the profession such as rebranding strategies for individual employees. There are also many incompetent people who have done a lot of damage by peddling damaged goods such as one -size-fits-all nonsense; see next item.
- Clients that do well with OD are very unique, the exception rather than the rule: they are truly dedicated to long term sustainable albeit intangible improvement; they value effectiveness much more than the current pop star, apparent effectiveness and gloss. Commercialized OD, meaning pre-packaged so-called axiomatic nonsense, is pure gloss- as well as pure nonsense. Organizations are very complex webs of human interaction, often extremely difficult to decipher.
- There are too few examples of OD projects that are hugely successful enough to serve as a positive reference point, to encourage potential clients to jump into the pool. I have been in the profession for over 45 years, and while I have an excellent track record and very satisfied clients on all continents except South America, my happy client list cannot be compared to that of a dental surgeon or plastic surgeon. Few clients are willing to share intimate details about how OD made a real difference. I had a very satisfied client (who retired) who said, “I never understood what you did until you stopped doing it (because of a downturn in his market).



