Paul, the legendary North American product evangelist, was sent to France for a week to train the 5 top French technical presales folks.
Paul emphasized three points:
1) Project full belief in the new product as a killer app.
2) Exude enthusiasm
3) Stress the fun of the product to minimize justified criticism
The French folks were to undergo three days of training.
Paul went home to Baltimore after day two and “shot off” an email that there is a morale problem in the French office, which over analyses and critiques the product more than the competition.
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