When creativity is applied inappropriately.

I live in a country with a very high level of creativity; there are thousands of start-ups in Israel. Many have performed exits and probably no one reading this post has not been exposed to Israeli technology (Waze, Viber, eg.)

The starts ups are fuelled by massive creativity, lack of discipline, lack of process, all of which enables looking at problems differently. Anyone who has ever worked or visited corporate Israel knows that meetings go on and on, with endless digression and associative thought, often resulting in either great solutions or total chaos.

The value of the creativity is innovation; the price of the innovative mindset is the lack of scalability, and the inability to solve simple problems, because simple problems requires routine. In other words, there are severe  limits to innovation if inappropriately applied.

In the last few days, there is an illustrative example of the inappropriate application of creativity.  Israel suffers from a horrendous housing shortage. Many politicians have attempted to solve this issue, but  very few politicians have ever suggested building more houses. The assumption is that via changes in taxation, this housing problem can be “outsmarted”. And of course, it cannot be. There is a SIMPLE supply and demand issue. But that’s too simple!

In the end, more houses will need to be built, yet this very obvious solution will be implemented only when every other alternative has been applied.

This  small example illustrates innovation, inappropriately applied. The housing shortage will continue due to a refusal to do the obvious. When inappropriately applied in business, poor use of innovation means loss of control, due to inability to scale via doing the obvious.

While I do follow politics, I have no personal political involvement whatsoever, and this post should not be misunderstood as taking a political stance.

You can follow me @AllonShevat

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1 thought on “When creativity is applied inappropriately.

  1. Of the six leadership conversations, it seems Israelis are masters at conversations for new possibilities and beginners at conversations for translating new possbilities into feasabilities.

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