Presenting to an Israeli audience-10 guidelines

  1. Start at the end. Then explain how you got there. Otherwise the arguments you encounter  along the way probably mean you never get to the point.
  2. I know that you want to take questions and audience comments , but refrain from doing so, except at the very end, or for predefined short intervals. There is no problem in Israel to get people to comment; the problem is rather allowing the presenter to present.
  3. Constant smartphone usage by the audience is something you cannot defeat. Surrender.
  4. Be direct. Audiences do not pick up on innuendo all that well.Feel free to say things like, “I disagree” or even “you are wrong”.
  5. Present yourself by your first name, dress informally and don’t toot your own horn.
  6.  Delve into detail as needed to show your competence. Avoid sloganeering. Audiences are allergic to platitudes.
  7. If comfortable and appropriate, use humour.
  8. There is no need to control emotion when you present. Anger, passion and disgust are tolerated.
  9. Audiences tend to be sophisticated. So avoid speaking down, and any hint thereof. (The Israelis often say of those who speak down that “he thinks the sun shines from his ass”)
  10. If you have ground rules for your discussion, present them firmly. Be consistent because inconsistency is weakness, and you’re a dead duck if you cave in on your own ground rules.

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